Emotional Content That Converts: A Practical Guide for Marketers

Tapping into and creating the right appeal for your story is vital to resonate with your target audience. Statistics have shown that well-executed ads and content with a powerful appeal and connection stay in the minds of consumers longer than rational ads. Are you curious to connect the dots? Then think about the brand Amul […]

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Nail the Basics, Win Big: Influencer Marketing Essentials Explained

Have you ever purchased fancy or classy products without consciously thinking about the need? You just shopped for them because your favorite influencer or creator whispered about them in your ear during your daily commute. This is why influencer marketing sometimes works even better than paid ads, especially for Gen Z. However, there is a

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Create share-worthy content: Five incredible social media tips and tricks.

With many more people populating Instagram, including other social media platforms, experts and brands must make the audience engaged and connected with the content. Ultimately, this helps brands and start-ups in acquiring new prospects from the internet market and keeping the connection with existing customers. According to current search trends, the motive is good to

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